In recent years, the sea scouring hot by holding, led the development of cross-border imports of electricity business. According to the China Electronic Commerce Research Center monitoring data show that cross-border electricity business market size from 2014 to 4.2 trillion yuan in 2015 to 5.4 trillion yuan; even in the first half of 2016 by the impact of cross-border electricity business New Deal, but The size of cross-border electricity business still rose to 2.6 trillion yuan, an increase of 30%.

Cross - border imports of electricity business

Based on the status quo of the development of cross-border imported electricity business, China Electronic Commerce Research Center will analyze the achievements made by 2016 cross-border imported electrician business from the aspects of transaction volume, commodity category, user experience, logistics warehousing and national policy, And 2017 survey of cross-border imports of electricity business to make the forecast.

1, cross-border imports of electricity business turnover of explosive growth

In 2016, cross-border imports of electricity business transactions than in previous years have greatly improved, nearly two years, many festivals have become a shopping mall. "Double eleven" to become a national shopping carnival festivals, and "black five" is also getting more attention to the sea Amoy family, this year the major providers have a variety of promotional forms appear. Among them, the days of cat international, foreign wharf trading volume increased rapidly. According to the China Electronic Commerce Research Center (100EC.CN) monitoring data show that foreign wharf in the black five forward 10 minutes before the transaction volume exceeded 60 million. While the day cat only 7 hours beyond the 2015 all-day trading volume, and in 2016 also ushered in the history of cross-border first break billion businessmen.

2, to develop commodity categories, rich consumer choice

In recent years, cross-border electric business in the domestic rapid development, many consumers through the cross-border electricity business website to buy overseas imports of goods, we are keen to buy the main food and beverage, clothing shoes and hats, cosmetics, maternal and child supplies and other categories. In order to comply with the needs of the sea Amoy consumer upgrades, Lynx International addition to the original clothing and cosmetics category, but also opened up new varieties of red wine and fresh. Netease koala purchase also enriched its sales of goods category, at present, the commodity category has covered the US makeup, daily, maternal and child, clothing, food and digital six categories, and with the world's top 500 brands and suppliers To reach a strategic partnership.

3, overseas warehouse direct mail to become the main warehousing logistics choice

According to the China Electronic Commerce Research Center to understand that the current cross-border online shopping distribution mainly overseas direct mail, overseas alias, bonded import three models. The consumer sea Amoy through the cross-border imports of electricity business platform, individual vendors and overseas business platform three models. Since the introduction of the New Deal on April 8, the bonded model suddenly suffered a setback. New Deal to suspend the implementation of a year of news, so that cross-border electric business have moved to direct mail or overseas positions.

For example, such as foreign wharf, small red book, the general use of overseas direct mail mode, the mode of delivery in overseas delivery through a one-time courier in place, generally with the procurement of goods; and Netease koala purchase, the use of bonded import model, The mode of goods in advance to the domestic bonded warehouse stocking, delivery speed. Only goods will pass the "origin of direct self-employed genuine free postal tax" strategy, the order to achieve more than 100 times the growth.

4, and constantly improve the category of goods to ensure consumer rights and interests

Cosmetics, milk powder, luxury goods, urine is not wet, and so just need to allow many consumers to choose cross-border electricity to buy products, with the number of cross-border electricity business platform continues to increase, continue to improve the types of goods. For example, Amazon through the global suppliers, to provide consumers with first-hand resources of overseas goods. The bud as a mother and baby electricity and milk powder suppliers and diapers brand giants direct cooperation, to accept strict customs supervision, to ensure that consumer rights. CDI International launched and deepen the "five trust upgrade strategy", the sale platform will be upgraded to a better way of life platform.

5, four eight policy on the impact of cross-border imports of electricity

April 8, 2016, "cross-border e-commerce retail import tax policy" introduced in November the Ministry of Commerce will postpone the implementation of the New Deal a year. The New Deal adjustment happens to be "black five" before, for cross-border imports of electricity is undoubtedly good news. The news will not only stimulate the import of cross-border merchandise can also promote smooth docking "official execution period." A number of cross-border imports of electricity providers have said that in the policy transition period of self-optimization, rich commodity category, pay attention to commodity quality, multi-channel business layout, to ensure that consumers enjoy more benefits.

China Electronic Commerce Research Center, director of network retail, senior analyst Mo Daiqing said that imports of cross-border electricity is now advanced to fight for quality, service, supply chain, electricity platform between the competition is a comprehensive strength. With the development of cross-border electricity business, the consumer market has shown the characteristics of universal, consumer demand from the standard product to the personalized, differentiated.

2017 cross-border imports of electricity business will show the following trends:

Cross - border imports of electricity to focus on quality development. In the long run, cross-border electricity business imports for the rich domestic commodity supply, enhance the consumption level of residents have a positive effect, competition will be more reflected in the brand, quality, service and efficiency. In the future, China will continue to develop cross-border electricity business imports, policy innovation, promote cross-border electric business development of new formats, improve the quality of cross-border e-commerce development.

Cross-border imports of online shopping consumers constitute a more young. With the continuation of the age of cross-border consumers, 23 to 26-year-old age to become the main, and 18 to 22 years of this part of the various into the university campus consumers the most obvious increase.

Establish an overseas warehouse to improve cross - border logistics system. Overseas warehouse refers to the domestic enterprises in-depth overseas buyers in the country, in the local establishment of warehouses and storage of goods. When the country's buyers online orders, by the local warehouse directly to the package. Construction of overseas warehouses can help manufacturers to reduce logistics costs, shorten the delivery time, close to customer service.

It can be seen, through cross-border imports of electricity business platform, domestic cross-border consumer lifestyle and consumer attitudes, synchronized with the speed of overseas consumers, is accelerating.

Cross - border imports of electricity business platform

According to the China Electronic Commerce Research Center released the "China's imports of cross-border electricity industry chain map" shows that the current import cross-border electricity business model has five categories: 1) straight / straight transport (Lynx International, Jingdong global purchase (8) self-B2C type (Amazon overseas purchase, breeze sea sea Amoy, honey bud, the only goods international, Netease koala sea purchase, Xiaohong book); 3) shopping guide / rebate type (18 sea Amoy, what is worth buying); 4) cross-border O2O type (Suning, bonded international, excellent box network, etc.); 5) overseas purchasing type (Taobao global purchase, the US shopping network).